This is the phase most popularly referred to as wealth management or investing. We use deployment because we put your money to work. Not just passively buy and hold, not that we are against that, but to address your goal, your needs and your wealth plan, whatever that might be. Your sensitivity to different options is always considered and only do what you feel comfortable with and what you understand.
Your recommendations will be as simple as you like or as diverse as you like. Traditional investments are great, but others may be needed based on your desires, like real estate or sometimes precious metals or other items.